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Main
Date: 06 Dec 2006 08:30:48
From: Ken C. M.
Subject: Advertising trend?
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This morning while watching the news I saw a new (to me) commercial for
T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
rider (wearing red). Most likely it was to symbolize the performance of
T.Rowe Price over the competitor. But any way has anyone noticed a trend
of advertising featuring bikes??
Ken
--
The bicycle is just as good company as most husbands and, when it gets
old and shabby, a woman can dispose of it and get a new one without
shocking the entire community. ~Ann Strong
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Date: 07 Dec 2006 08:12:55
From: Doc O'Leary
Subject: Re: Advertising trend?
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In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com >,
"Ken C. M." <ken@up-yours-spammer.net > wrote:
> This morning while watching the news I saw a new (to me) commercial for
> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
> rider (wearing red). Most likely it was to symbolize the performance of
> T.Rowe Price over the competitor. But any way has anyone noticed a trend
> of advertising featuring bikes??
Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
insignificant. Everything else is probably just a reflection of your
own interest in bikes. Feel free to ask non-bicyclists about what ads
they remember to get a better idea of what is grabbing the attention of
normal people.
--
My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
heapnode.com, localhost, x-privat.org
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Date: 08 Dec 2006 09:00:55
From: Ken C. M.
Subject: Re: Advertising trend?
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Doc O'Leary wrote:
> In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com>,
> "Ken C. M." <ken@up-yours-spammer.net> wrote:
>
>> This morning while watching the news I saw a new (to me) commercial for
>> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
>> rider (wearing red). Most likely it was to symbolize the performance of
>> T.Rowe Price over the competitor. But any way has anyone noticed a trend
>> of advertising featuring bikes??
>
> Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
> insignificant. Everything else is probably just a reflection of your
> own interest in bikes. Feel free to ask non-bicyclists about what ads
> they remember to get a better idea of what is grabbing the attention of
> normal people.
>
I wonder if this is true. If it is why are so many ads featuring bikes?
Many ads show bikes. Not so many as prominently as the one I mentioned
but many have bikes in the background.
Ken
--
The bicycle is just as good company as most husbands and, when it gets
old and shabby, a woman can dispose of it and get a new one without
shocking the entire community. ~Ann Strong
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Date: 09 Dec 2006 07:14:24
From: Doc O'Leary
Subject: Re: Advertising trend?
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In article <DMGdnfi418Wy7eTYnZ2dnUVZ_vudnZ2d@giganews.com >,
"Ken C. M." <ken@up-yours-spammer.net > wrote:
> Doc O'Leary wrote:
> > In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com>,
> > "Ken C. M." <ken@up-yours-spammer.net> wrote:
> >
> >> This morning while watching the news I saw a new (to me) commercial for
> >> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
> >> rider (wearing red). Most likely it was to symbolize the performance of
> >> T.Rowe Price over the competitor. But any way has anyone noticed a trend
> >> of advertising featuring bikes??
> >
> > Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
> > insignificant. Everything else is probably just a reflection of your
> > own interest in bikes. Feel free to ask non-bicyclists about what ads
> > they remember to get a better idea of what is grabbing the attention of
> > normal people.
> >
>
> I wonder if this is true. If it is why are so many ads featuring bikes?
> Many ads show bikes. Not so many as prominently as the one I mentioned
> but many have bikes in the background.
No, they don't. It is a trivial experiment to pick a random hour of
television on a random channel and count the number of ads, the number
with bikes, and the number featuring bikes. Excluding ones that are
specifically *for* bike shops, it'll probably work out to something like
40/1/0. Just because you notice the occasional ad featuring Lance
Armstrong more than the hundreds of car ads in between doesn't mean
bikes are becoming trendy.
--
My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
heapnode.com, localhost, x-privat.org
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Date: 12 Dec 2006 08:32:18
From: Pat Lamb
Subject: Re: Advertising trend?
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Doc O'Leary wrote:
> No, they don't. It is a trivial experiment to pick a random hour of
> television on a random channel and count the number of ads, the number
> with bikes, and the number featuring bikes. Excluding ones that are
> specifically *for* bike shops, it'll probably work out to something like
> 40/1/0. Just because you notice the occasional ad featuring Lance
> Armstrong more than the hundreds of car ads in between doesn't mean
> bikes are becoming trendy.
Where do you live that you have ads for bike shops on TV??
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Date: 12 Dec 2006 09:24:34
From: Doc O'Leary
Subject: Re: Advertising trend?
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In article <4u7sriF17227dU2@mid.individual.net >,
Pat Lamb <pdl678NOSPAM@comcast.net > wrote:
> Where do you live that you have ads for bike shops on TV??
Minneapolis, MN, USA. I can't even say it's plural, because I'm only
recalling one shop ("Erik the bike man!").
--
My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
heapnode.com, localhost, x-privat.org
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Date: 09 Dec 2006 07:24:54
From: Chris Neary
Subject: Re: Advertising trend?
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>No, they don't. It is a trivial experiment to pick a random hour of
>television on a random channel and count the number of ads, the number
>with bikes, and the number featuring bikes. Excluding ones that are
>specifically *for* bike shops, it'll probably work out to something like
>40/1/0. Just because you notice the occasional ad featuring Lance
>Armstrong more than the hundreds of car ads in between doesn't mean
>bikes are becoming trendy.
They are if the data a 5 years ago was 40/0/0..........
Chris Neary
diabloridr@tcsn.net
"Information, usually seen as the precondition of debate,
is better understood as its by-product." - Christopher Lasch
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Date: 09 Dec 2006 08:38:25
From: Ken C. M.
Subject: Re: Advertising trend?
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Doc O'Leary wrote:
> In article <DMGdnfi418Wy7eTYnZ2dnUVZ_vudnZ2d@giganews.com>,
> "Ken C. M." <ken@up-yours-spammer.net> wrote:
>
>> Doc O'Leary wrote:
>>> In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com>,
>>> "Ken C. M." <ken@up-yours-spammer.net> wrote:
>>>
>>>> This morning while watching the news I saw a new (to me) commercial for
>>>> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
>>>> rider (wearing red). Most likely it was to symbolize the performance of
>>>> T.Rowe Price over the competitor. But any way has anyone noticed a trend
>>>> of advertising featuring bikes??
>>> Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
>>> insignificant. Everything else is probably just a reflection of your
>>> own interest in bikes. Feel free to ask non-bicyclists about what ads
>>> they remember to get a better idea of what is grabbing the attention of
>>> normal people.
>>>
>> I wonder if this is true. If it is why are so many ads featuring bikes?
>> Many ads show bikes. Not so many as prominently as the one I mentioned
>> but many have bikes in the background.
>
> No, they don't. It is a trivial experiment to pick a random hour of
> television on a random channel and count the number of ads, the number
> with bikes, and the number featuring bikes. Excluding ones that are
> specifically *for* bike shops, it'll probably work out to something like
> 40/1/0. Just because you notice the occasional ad featuring Lance
> Armstrong more than the hundreds of car ads in between doesn't mean
> bikes are becoming trendy.
>
Well perhaps you are right. But I notice a lot of ads that show bicycles
riding by in the background or parked in the background. Sure as a bike
person I probably notice them more than a non-bike person, but they are
there regardless.
Ken
--
The bicycle is just as good company as most husbands and, when it gets
old and shabby, a woman can dispose of it and get a new one without
shocking the entire community. ~Ann Strong
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Date: 06 Dec 2006 07:53:51
From: gds
Subject: Re: Advertising trend?
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Ken C. M.
featuring a group of roadies (wearing blue) passing a lone
> rider (wearing red). Most likely it was to symbolize the performance of
> T.Rowe Price over the competitor.
I thought it was supposed to be symbolic of the last election.
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Date: 06 Dec 2006 15:26:42
From: Kristian M Zoerhoff
Subject: Re: Advertising trend?
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In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com >, ken@up-yours-
spammer.net says...
> This morning while watching the news I saw a new (to me) commercial for
> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
> rider (wearing red). Most likely it was to symbolize the performance of
> T.Rowe Price over the competitor. But any way has anyone noticed a trend
> of advertising featuring bikes??
I always get a kick out of SUV commercials that show the drivers taking their
MTBs out to the woods.
I have noticed a lot of other ads with bikes, at least on the few occasions
that I watch TV per week. I still cringe at the Men's Wearhouse ad where a suit
steps off a curb and gets nailed by a bike (who seems to be WWC, now that I
think about it). We must be the new fashion ornament.
--
__o Kristian Zoerhoff
_'\(,_ kristian.zoerhoff@gmail.com
(_)/ (_)
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Date: 06 Dec 2006 10:36:39
From: Ken C. M.
Subject: Re: Advertising trend?
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Kristian M Zoerhoff wrote:
> In article <hoWdnWCDoIqRW-vYnZ2dnUVZ_t6dnZ2d@giganews.com>, ken@up-yours-
> spammer.net says...
>> This morning while watching the news I saw a new (to me) commercial for
>> T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
>> rider (wearing red). Most likely it was to symbolize the performance of
>> T.Rowe Price over the competitor. But any way has anyone noticed a trend
>> of advertising featuring bikes??
>
> I always get a kick out of SUV commercials that show the drivers taking their
> MTBs out to the woods.
>
Yeah I laugh at those too, because you know that about 90% of them never
get driven off road.
> I have noticed a lot of other ads with bikes, at least on the few occasions
> that I watch TV per week. I still cringe at the Men's Wearhouse ad where a suit
> steps off a curb and gets nailed by a bike (who seems to be WWC, now that I
> think about it). We must be the new fashion ornament.
>
Maybe mainstream America is moving towards accepting bikes more?
Probably not.
Ken
--
The bicycle is just as good company as most husbands and, when it gets
old and shabby, a woman can dispose of it and get a new one without
shocking the entire community. ~Ann Strong
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