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Main
Date: 30 Apr 2007 14:18:08
From: Grace
Subject: GracefulEdge.com Goes Live!
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Contact Information:
Elayne Chow
Founder
202-258-2054
Elayne@GracefulEdge.com
Carolyn Rumbarger
Co-Founder
202-680-3665
Carolyn@GracefulEdge.com
GracefulEdge.com Goes LIVE!
Two Washington D.C. Women
Launch Sassy Website for Active Women
April 30, 2007, Washington D.C. - - Graceful Edge (http://
www.GracefulEdge.com) launches, the fun and sassy website for the hip
and adventurous woman. Through its free emails, Graceful Edge readers
get fun tidbits on the latest in cool gear, active apparel and awesome
experiences for a wide range of activities - running, hiking, biking,
alpine sports, yoga and many more. Graceful Edge is updated several
times a week. Readers who subscribe get the Graceful Edge emailed
directly to their inbox. To sign up for Graceful Edge, click here.
"Graceful Edge was created to spread the fun and enthusiasm for living
an active life. Women are constantly bombarded with messages that
link physical activity with weight loss and appearance; we will not
continue this trend. Graceful Edge is the fresh alternative." says
Elayne Chow, Founder of Graceful Edge.
In recent years, there's been a tremendous increase in fabulous
products and services specifically designed for active women; Graceful
Edge is one of the first of its kind, offering an entertaining way for
people to get the scoop on all these great offerings and hopefully
inspire women to get out there and have fun. Examples of our
engaging features include:
=B7 Harlot - hip cycling wear for women
=B7 Babes in the Backcountry - ski clinics for women taught by women
=B7 Jo-Sha Wipes - eco-friendly wipes for cleaning yoga mats
In addition to the free newsletters, the Graceful Edge website has
recently added two new features:
=B7 "Things to Do", a section featuring local resources for fun
activities related to the popular plays that our readers enjoy.
=B7 "Grace's Club", a section featuring women activities and their
story.
[Note: Grace's Club is currently under construction. We are in the
process of collecting photos and stories from our readers. Anyone
interested in being part of Grace's Club should submit photo and
details to info@GracefulEdge.com.
Graceful Edge readers are a feminine fun-loving affluent bunch.
Gender
Female: 92%
Age:
25 - 34: 21%
35 - 44: 52%
Household income
> $75K: 51%
>$100K: 41%
Average weekly play time
2-5 hours: 36%
>6 hours: 41%
Popular Plays
Hiking: 68%
Running: 57%
Mountain biking: 46%
Yoga: 42%
Alpine skiing: 37%
# # #
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Date: 01 May 2007 14:27:52
From: John Thompson
Subject: Re: GracefulEdge.com Goes Live!
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On 2007-04-30, Grace <carolyn@gracefuledge.com > wrote:
> "Graceful Edge was created to spread the fun and enthusiasm for living
> an active life. Women are constantly bombarded with messages that
> link physical activity with weight loss and appearance; we will not
> continue this trend. Graceful Edge is the fresh alternative." says
> Elayne Chow, Founder of Graceful Edge.
> Examples of our engaging features include:
>
> · Harlot - hip cycling wear for women
> · Babes in the Backcountry - ski clinics for women taught by women
Just a question: if Graceful Edge is a "fresh alternative" why does it
appear to perpetuate the chauvanistic image of women as sex objects,
e.g. "harlot" and "babe?"
--
John "just asking" (john@os2.dhs.org)
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Date: 01 May 2007 02:35:29
From: Mike Kruger
Subject: Re: GracefulEdge.com Goes Live!
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Grace wrote:
>
> · Harlot - hip cycling wear for women
I don't claim to be "hip", but is it really "hip" to insult your target
market?
--
Mike Kruger
An opinion should be the result of a thought, not a substitute for it.
[Jef Mallet]
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Date: 01 May 2007 02:59:09
From: Bellsouth Ijit 2.0 - Hayfever Edition ®
Subject: Re: GracefulEdge.com Goes Live!
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"Mike Kruger" <MikeKr@mouse-potato.com > wrote in message
news:RHxZh.6849$rO7.3696@newssvr25.news.prodigy.net...
> Grace wrote:
>>
>> · Harlot - hip cycling wear for women
>
> I don't claim to be "hip", but is it really "hip" to insult your target
> market?
>
> --
> Mike Kruger
> An opinion should be the result of a thought, not a substitute for it.
> [Jef Mallet]
>
Of course it is. I'm waiting to get some Streetwalker line of skorts for my
gal.
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Date: 30 Apr 2007 15:15:45
From: Bill Sornson
Subject: Re: GracefulEdge.com Goes Live!
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Grace wrote:
> Two Washington D.C. Women
> Launch Sassy Website for Active Women
>
>
> April 30, 2007, Washington D.C. - - Graceful Edge (http://
> www.GracefulEdge.com) launches, the fun and sassy website for the hip
> and adventurous woman. Through its free emails, Graceful Edge readers
> get fun tidbits on the latest in cool gear, active apparel and awesome
> experiences for a wide range of activities - running, hiking, biking,
> alpine sports, yoga and many more. Graceful Edge is updated several
> times a week. Readers who subscribe get the Graceful Edge emailed
> directly to their inbox. To sign up for Graceful Edge, click here.
>
> "Graceful Edge was created to spread the fun and enthusiasm for living
> an active life. Women are constantly bombarded with messages that
> link physical activity with weight loss and appearance; we will not
> continue this trend. Graceful Edge is the fresh alternative." says
> Elayne Chow, Founder of Graceful Edge.
>
> In recent years, there's been a tremendous increase in fabulous
> products and services specifically designed for active women; Graceful
> Edge is one of the first of its kind, offering an entertaining way for
> people to get the scoop on all these great offerings and hopefully
> inspire women to get out there and have fun. Examples of our
> engaging features include:
>
> · Harlot - hip cycling wear for women
> · Babes in the Backcountry - ski clinics for women taught by women
> · Jo-Sha Wipes - eco-friendly wipes for cleaning yoga mats
>
> In addition to the free newsletters, the Graceful Edge website has
> recently added two new features:
> · "Things to Do", a section featuring local resources for fun
> activities related to the popular plays that our readers enjoy.
> · "Grace's Club", a section featuring women activities and their
> story.
> [Note: Grace's Club is currently under construction. We are in the
> process of collecting photos and stories from our readers. Anyone
> interested in being part of Grace's Club should submit photo and
> details to info@GracefulEdge.com.
>
> Graceful Edge readers are a feminine fun-loving affluent bunch.
What are you wearing?
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