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Main
Date: 20 Feb 2007 10:35:38
From: Razor
Subject: Discovery Uniform- oops!
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Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.
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Date: 21 Feb 2007 12:20:19
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 21, 11:58 am, "b...@mambo.ucolick.org" <b...@mambo.ucolick.org >
wrote:
> On Feb 21, 12:49 pm, WeaselPoopPower <wea...@poop.ca> wrote:
>
>
>
> > William Asher wrote:
> > > WeaselPoopPower wrote:
>
> > >> Razor wrote:
> > >>> Anyone notice that the word DISCOVERY on the back of the skinsuits
> > >>> used by the Discovery team in the TOC reads upside down when viewed
> > >>> from the side?
>
> > >> I thought your post was supposed to be funny and still hope it is.
>
> > >> I find the jersey to be one of the best new jerseys in the peloton, even
> > >> if it's a little heavy on the black for me.
> > >> The double logo is cool. Upside down? Put away your pocket protectors
> > >> and set your mind free!
>
> > > Is there any chance they realized that the best shots are from the helo
> > > and moto and the "upside down" printing looks better when viewed from above
> > > and/or behind?
>
> > The best shots are arms raised at the finish line or on the podium where
> > you get Discovery and the Globe. That's the shots that make mainstream
> > print, TV and online coverage. During the race there's plenty of Disco
> > logos to consume for all the viewers.... RBR and three drunk guys who
> > just woke up on the couch and haven't realized Bull fighting is over yet.
>
> I think it looks fine. There's plenty of logos
> to read. It's sideways in the podium shot and
> nobody has an issue with that.
>
> Learn to read upside down, people. It is a
> useful survival skill.
>
> Ben
I don't have a problem with it being read upside down either. We are
only talking about the one on the back, the one of the front looks
fine for Podium shots. The rear logo text being read upside down is
fine too, but it should be flipped or moved to the left side for more
viewing options.
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Date: 21 Feb 2007 11:58:48
From: bjw@mambo.ucolick.org
Subject: Re: Discovery Uniform- oops!
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On Feb 21, 12:49 pm, WeaselPoopPower <wea...@poop.ca > wrote:
> William Asher wrote:
> > WeaselPoopPower wrote:
>
> >> Razor wrote:
> >>> Anyone notice that the word DISCOVERY on the back of the skinsuits
> >>> used by the Discovery team in the TOC reads upside down when viewed
> >>> from the side?
>
> >> I thought your post was supposed to be funny and still hope it is.
>
> >> I find the jersey to be one of the best new jerseys in the peloton, even
> >> if it's a little heavy on the black for me.
> >> The double logo is cool. Upside down? Put away your pocket protectors
> >> and set your mind free!
>
> > Is there any chance they realized that the best shots are from the helo
> > and moto and the "upside down" printing looks better when viewed from above
> > and/or behind?
>
> The best shots are arms raised at the finish line or on the podium where
> you get Discovery and the Globe. That's the shots that make mainstream
> print, TV and online coverage. During the race there's plenty of Disco
> logos to consume for all the viewers.... RBR and three drunk guys who
> just woke up on the couch and haven't realized Bull fighting is over yet.
I think it looks fine. There's plenty of logos
to read. It's sideways in the podium shot and
nobody has an issue with that.
Learn to read upside down, people. It is a
useful survival skill.
Ben
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Date: 21 Feb 2007 11:55:53
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 21, 11:37 am, William Asher <gcn...@yahoo.com > wrote:
> WeaselPoopPower wrote:
> > Razor wrote:
> >> Anyone notice that the word DISCOVERY on the back of the skinsuits
> >> used by the Discovery team in the TOC reads upside down when viewed
> >> from the side? Pretty big oversight on the part of the graphic
> >> designer, maybe they'll reprint new ones. I wonder why it wasn't
> >> caught before final art approval. Even if the artist didn't catch it
> >> (because they don't necessarily have experience with how logos are
> >> best viewed in riding position), the manufacturer (or in house art
> >> department) should have caught it.
>
> > I thought your post was supposed to be funny and still hope it is.
>
> > I find the jersey to be one of the best new jerseys in the peloton, even
> > if it's a little heavy on the black for me.
> > The double logo is cool. Upside down? Put away your pocket protectors
> > and set your mind free!
>
> Is there any chance they realized that the best shots are from the helo
> and moto and the "upside down" printing looks better when viewed from above
> and/or behind?
>
> --
> Bill Asher
Could be. I don't see many Euro live feeds of races, but how much
footage is shot from the helo that would be close enough to show that
logo? The moto could possibly show it if the moto is on the left side
of the riders since the cameraman on the moto is usually sitting up
higher than the riders. The lasting images of any rider/race are
photos, not television images.
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Date: 21 Feb 2007 11:50:45
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 21, 11:14 am, WeaselPoopPower <wea...@poop.ca > wrote:
> Razor wrote:
> > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > used by the Discovery team in the TOC reads upside down when viewed
> > from the side? Pretty big oversight on the part of the graphic
> > designer, maybe they'll reprint new ones. I wonder why it wasn't
> > caught before final art approval. Even if the artist didn't catch it
> > (because they don't necessarily have experience with how logos are
> > best viewed in riding position), the manufacturer (or in house art
> > department) should have caught it.
>
> I thought your post was supposed to be funny and still hope it is.
>
> I find the jersey to be one of the best new jerseys in the peloton, even
> if it's a little heavy on the black for me.
> The double logo is cool. Upside down? Put away your pocket protectors
> and set your mind free!
>
> Right side ->http://tinyurl.com/2uroba
> - Full Discovery logo on white on blue
> - full Discovery logo huge white on black
> - full Discovery logo huge white on black. Upside down - OMG!!!!
> - full Discovery logo on helmet
> - partial Discovery logo on wrist
> - partial Discovery logo on bicep
> and out of picture..
> - full Discovery logo on thigh
> - full Discovery logo on downtube
>
> left side ->http://tinyurl.com/2lx4a3
> - Ditto to all except Globes instead of the evil "mirror" logo (which is
> damn cool)
Actually my original post wasn't meant to be funny but just an
observation. It is funny to me that the placement of the logo
direction will only work when riders are standing or for helicopter/
crane shots. I actually like the black too.
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Date: 21 Feb 2007 13:14:47
From: WeaselPoopPower
Subject: Re: Discovery Uniform- oops!
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Razor wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
>
I thought your post was supposed to be funny and still hope it is.
I find the jersey to be one of the best new jerseys in the peloton, even
if it's a little heavy on the black for me.
The double logo is cool. Upside down? Put away your pocket protectors
and set your mind free!
Right side - > http://tinyurl.com/2uroba
- Full Discovery logo on white on blue
- full Discovery logo huge white on black
- full Discovery logo huge white on black. Upside down - OMG!!!!
- full Discovery logo on helmet
- partial Discovery logo on wrist
- partial Discovery logo on bicep
and out of picture..
- full Discovery logo on thigh
- full Discovery logo on downtube
left side - > http://tinyurl.com/2lx4a3
- Ditto to all except Globes instead of the evil "mirror" logo (which is
damn cool)
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Date: 21 Feb 2007 19:37:01
From: William Asher
Subject: Re: Discovery Uniform- oops!
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WeaselPoopPower wrote:
> Razor wrote:
>> Anyone notice that the word DISCOVERY on the back of the skinsuits
>> used by the Discovery team in the TOC reads upside down when viewed
>> from the side? Pretty big oversight on the part of the graphic
>> designer, maybe they'll reprint new ones. I wonder why it wasn't
>> caught before final art approval. Even if the artist didn't catch it
>> (because they don't necessarily have experience with how logos are
>> best viewed in riding position), the manufacturer (or in house art
>> department) should have caught it.
>>
>
> I thought your post was supposed to be funny and still hope it is.
>
> I find the jersey to be one of the best new jerseys in the peloton, even
> if it's a little heavy on the black for me.
> The double logo is cool. Upside down? Put away your pocket protectors
> and set your mind free!
Is there any chance they realized that the best shots are from the helo
and moto and the "upside down" printing looks better when viewed from above
and/or behind?
--
Bill Asher
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Date: 21 Feb 2007 14:56:19
From: Curtis L. Russell
Subject: Re: Discovery Uniform- oops!
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On 21 Feb 2007 19:37:01 GMT, William Asher <gcnp58@yahoo.com > wrote:
>Is there any chance they realized that the best shots are from the helo
>and moto and the "upside down" printing looks better when viewed from above
>and/or behind?
Maybe they simply felt that there would be shots where the logos would
be cut off and if they all started from the same end, all you would
see is "covery" over and over. This way you would see the beginning
and end of the logo, given half a chance. And they only want viewers
that can put "Disc" and "covery" together and figure it out.
Or maybe its for the Livedrunk crowd. Not everyone is able to stand up
and see things right side up. If so, thanks, but it wasn't necessary -
we're used to reading things ass backwards from ground level.
Curtis L. Russell
Odenton, MD (USA)
Just someone on two wheels...
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Date: 21 Feb 2007 13:49:47
From: WeaselPoopPower
Subject: Re: Discovery Uniform- oops!
|
William Asher wrote:
> WeaselPoopPower wrote:
>
>> Razor wrote:
>>> Anyone notice that the word DISCOVERY on the back of the skinsuits
>>> used by the Discovery team in the TOC reads upside down when viewed
>>> from the side? Pretty big oversight on the part of the graphic
>>> designer, maybe they'll reprint new ones. I wonder why it wasn't
>>> caught before final art approval. Even if the artist didn't catch it
>>> (because they don't necessarily have experience with how logos are
>>> best viewed in riding position), the manufacturer (or in house art
>>> department) should have caught it.
>>>
>> I thought your post was supposed to be funny and still hope it is.
>>
>> I find the jersey to be one of the best new jerseys in the peloton, even
>> if it's a little heavy on the black for me.
>> The double logo is cool. Upside down? Put away your pocket protectors
>> and set your mind free!
>
> Is there any chance they realized that the best shots are from the helo
> and moto and the "upside down" printing looks better when viewed from above
> and/or behind?
>
The best shots are arms raised at the finish line or on the podium where
you get Discovery and the Globe. That's the shots that make mainstream
print, TV and online coverage. During the race there's plenty of Disco
logos to consume for all the viewers.... RBR and three drunk guys who
just woke up on the couch and haven't realized Bull fighting is over yet.
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Date: 21 Feb 2007 09:08:15
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 20, 8:44 pm, FasTrack <fastr...@mindspring.com > wrote:
> On 20 Feb 2007 10:35:38 -0800, "Razor" <steppinrazor2...@yahoo.com>
> wrote:
>
> >Anyone notice that the word DISCOVERY on the back of the skinsuits
> >used by the Discovery team in the TOC reads upside down when viewed
> >from the side? Pretty big oversight on the part of the graphic
> >designer, maybe they'll reprint new ones. I wonder why it wasn't
> >caught before final art approval. Even if the artist didn't catch it
> >(because they don't necessarily have experience with how logos are
> >best viewed in riding position), the manufacturer (or in house art
> >department) should have caught it.
>
> Actually it is correct for european TV with cameras left side of the
> ride. Looks strange but not a missed graphic...
I doubt that was their intention. If that was the case, they would
have placed the logo on the LEFT side and the globe on the RIGHT side.
Even if the camera is showing riders from the left side of the group,
you barely if any see the Discovery logo. Look at the pics on
cyclingnews taken from the left side, the globe is only visible.
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Date: 21 Feb 2007 11:39:35
From: Mark Fennell
Subject: Re: Discovery Uniform- oops!
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FasTrack wrote:
>> Actually it is correct for european TV with cameras left side of the
>> ride. Looks strange but not a missed graphic...
Razor wrote:
> I doubt that was their intention. If that was the case, they would
> have placed the logo on the LEFT side and the globe on the RIGHT side.
> Even if the camera is showing riders from the left side of the group,
> you barely if any see the Discovery logo. Look at the pics on
> cyclingnews taken from the left side, the globe is only visible.
Razor, this is FasTrack on one of several rides he did with DSC a few weeks
ago...
http://velogal.smugmug.com/gallery/2409408#126317152
Maybe they talked about it.
k
http://cofanelli.blogspot.com
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Date: 21 Feb 2007 05:23:31
From: Qui si parla Campagnolo
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 3:18 pm, "k" <mriorda...@aol.com > wrote:
> On Feb 20, 4:00?pm, "Razor" <steppinrazor2...@yahoo.com> wrote:
>
>
>
> > On Feb 20, 1:31 pm, Bob Schwartz <bob.schwa...@REMOVEsbcglobal.net>
> > wrote:
>
> > > Razor wrote:
> > > > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > > > used by the Discovery team in the TOC reads upside down when viewed
> > > > from the side? ?Pretty big oversight on the part of the graphic
> > > > designer, maybe they'll reprint new ones. ?I wonder why it wasn't
> > > > caught before final art approval. ?Even if the artist didn't catch it
> > > > (because they don't necessarily have experience with how logos are
> > > > best viewed in riding position), the manufacturer (or in house art
> > > > department) should have caught it.
>
> > > That's how they are supposed to look.
>
> > >http://shopping.discovery.com/DiscoveryStore/images/products/altimage...
>
> > > Bob Schwartz
>
> > Yes, I am sure they meant to design it that way. ?The point is, they
> > didn't consider how it would look best in the riding position. ?Had
> > they flipped the logo, it still would have looked ok while the rider
> > is standing (as your pic indicates) but would have looked much more
> > appropriate for viewing from the side in the riding position. ?Any
> > designer of racing uniforms will tell you the goal is to promote the
> > sponsor logos in the riding position. ?It is a racing uniform, not a
> > shirt you'd wear around town, so it should be designed with that in
> > mind.
>
> This was done intentionally. In the navy, when a ship is in distress,
> it flies the flag upside down to signal for help. In bike racing,
> when a team loses a major sponsor, it displays its logo upside down to
> $$ignal for help
Excellent!!!
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Date: 20 Feb 2007 20:44:30
From: FasTrack
Subject: Re: Discovery Uniform- oops!
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On 20 Feb 2007 10:35:38 -0800, "Razor" <steppinrazor2002@yahoo.com >
wrote:
>Anyone notice that the word DISCOVERY on the back of the skinsuits
>used by the Discovery team in the TOC reads upside down when viewed
>from the side? Pretty big oversight on the part of the graphic
>designer, maybe they'll reprint new ones. I wonder why it wasn't
>caught before final art approval. Even if the artist didn't catch it
>(because they don't necessarily have experience with how logos are
>best viewed in riding position), the manufacturer (or in house art
>department) should have caught it.
Actually it is correct for european TV with cameras left side of the
ride. Looks strange but not a missed graphic...
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Date: 20 Feb 2007 16:53:12
From: Razor
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 4:40 pm, skuke <skuk...@oohay.com > wrote:
> On 20 Feb 2007 10:35:38 -0800, Razor wrote:
>
> > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > used by the Discovery team in the TOC reads upside down when viewed
> > from the side? Pretty big oversight on the part of the graphic
> > designer, maybe they'll reprint new ones. I wonder why it wasn't
> > caught before final art approval. Even if the artist didn't catch it
> > (because they don't necessarily have experience with how logos are
> > best viewed in riding position), the manufacturer (or in house art
> > department) should have caught it.
>
> Or, the point is to advertise. By having everyone notice the "upside down"
> logo, it generates conversation and is thus advertising! It, in fact, did
> it's job.
> --
> Skuke
> Reverse the domain name to send email
Wow... clever. That upside down logo could probably help drive up
their stock price!
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Date: 21 Feb 2007 05:55:21
From: skuke
Subject: Re: Discovery Uniform- oops!
|
On 20 Feb 2007 16:53:12 -0800, Razor wrote:
> On Feb 20, 4:40 pm, skuke <skuk...@oohay.com> wrote:
>> On 20 Feb 2007 10:35:38 -0800, Razor wrote:
>>
>>> Anyone notice that the word DISCOVERY on the back of the skinsuits
>>> used by the Discovery team in the TOC reads upside down when viewed
>>> from the side? Pretty big oversight on the part of the graphic
>>> designer, maybe they'll reprint new ones. I wonder why it wasn't
>>> caught before final art approval. Even if the artist didn't catch it
>>> (because they don't necessarily have experience with how logos are
>>> best viewed in riding position), the manufacturer (or in house art
>>> department) should have caught it.
>>
>> Or, the point is to advertise. By having everyone notice the "upside down"
>> logo, it generates conversation and is thus advertising! It, in fact, did
>> it's job.
>> --
>> Skuke
>> Reverse the domain name to send email
>
> Wow... clever. That upside down logo could probably help drive up
> their stock price!
Yeah, I'm selling tomorrow morning.
--
Skuke
Reverse the domain name to send email
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Date: 20 Feb 2007 16:40:35
From: skuke
Subject: Re: Discovery Uniform- oops!
|
On 20 Feb 2007 10:35:38 -0800, Razor wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
Or, the point is to advertise. By having everyone notice the "upside down"
logo, it generates conversation and is thus advertising! It, in fact, did
it's job.
--
Skuke
Reverse the domain name to send email
|
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Date: 20 Feb 2007 15:39:36
From: Razor
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 3:19 pm, John Forrest Tomlinson <usenetrem...@jt10000.com >
wrote:
> On 20 Feb 2007 14:00:45 -0800, "Razor" <steppinrazor2...@yahoo.com>
> wrote:
>
> >Yes, I am sure they meant to design it that way. The point is, they
> >didn't consider how it would look best in the riding position. Had
> >they flipped the logo, it still would have looked ok while the rider
> >is standing (as your pic indicates) but would have looked much more
> >appropriate for viewing from the side in the riding position. Any
> >designer of racing uniforms will tell you the goal is to promote the
> >sponsor logos in the riding position. It is a racing uniform, not a
> >shirt you'd wear around town, so it should be designed with that in
> >mind.
>
> Maybe they could keep the current one and call it a "podium jersey."
> So all the masters fatties who've gotta have it can buy the riding
> jersey and also a podium jersey for walking around at the coffee shop.
>
> --
> JT
> ****************************
> Remove "remove" to reply
> Visithttp://www.jt10000.com
> ****************************
A masters fatty will make that Discovery text convex as it traverses
over their guts...at least it will have the same curvature as the
globe that is on there.
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Date: 20 Feb 2007 19:20:02
From: John Forrest Tomlinson
Subject: Re: Discovery Uniform- oops!
|
On 20 Feb 2007 15:39:36 -0800, "Razor" <steppinrazor2002@yahoo.com >
wrote:
>On Feb 20, 3:19 pm, John Forrest Tomlinson <usenetrem...@jt10000.com>
>wrote:
>> On 20 Feb 2007 14:00:45 -0800, "Razor" <steppinrazor2...@yahoo.com>
>> wrote:
>>
>> >Yes, I am sure they meant to design it that way. The point is, they
>> >didn't consider how it would look best in the riding position. Had
>> >they flipped the logo, it still would have looked ok while the rider
>> >is standing (as your pic indicates) but would have looked much more
>> >appropriate for viewing from the side in the riding position. Any
>> >designer of racing uniforms will tell you the goal is to promote the
>> >sponsor logos in the riding position. It is a racing uniform, not a
>> >shirt you'd wear around town, so it should be designed with that in
>> >mind.
>>
>> Maybe they could keep the current one and call it a "podium jersey."
>> So all the masters fatties who've gotta have it can buy the riding
>> jersey and also a podium jersey for walking around at the coffee shop.
>
>A masters fatty will make that Discovery text convex as it traverses
>over their guts...at least it will have the same curvature as the
>globe that is on there.
LOL
--
JT
****************************
Remove "remove" to reply
Visit http://www.jt10000.com
****************************
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Date: 20 Feb 2007 14:31:37
From: Razor
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 2:18 pm, "k" <mriorda...@aol.com > wrote:
> On Feb 20, 4:00?pm, "Razor" <steppinrazor2...@yahoo.com> wrote:
>
>
>
> > On Feb 20, 1:31 pm, Bob Schwartz <bob.schwa...@REMOVEsbcglobal.net>
> > wrote:
>
> > > Razor wrote:
> > > > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > > > used by the Discovery team in the TOC reads upside down when viewed
> > > > from the side? ?Pretty big oversight on the part of the graphic
> > > > designer, maybe they'll reprint new ones. ?I wonder why it wasn't
> > > > caught before final art approval. ?Even if the artist didn't catch it
> > > > (because they don't necessarily have experience with how logos are
> > > > best viewed in riding position), the manufacturer (or in house art
> > > > department) should have caught it.
>
> > > That's how they are supposed to look.
>
> > >http://shopping.discovery.com/DiscoveryStore/images/products/altimage...
>
> > > Bob Schwartz
>
> > Yes, I am sure they meant to design it that way. ?The point is, they
> > didn't consider how it would look best in the riding position. ?Had
> > they flipped the logo, it still would have looked ok while the rider
> > is standing (as your pic indicates) but would have looked much more
> > appropriate for viewing from the side in the riding position. ?Any
> > designer of racing uniforms will tell you the goal is to promote the
> > sponsor logos in the riding position. ?It is a racing uniform, not a
> > shirt you'd wear around town, so it should be designed with that in
> > mind.
>
> This was done intentionally. In the navy, when a ship is in distress,
> it flies the flag upside down to signal for help. In bike racing,
> when a team loses a major sponsor, it displays its logo upside down to
> $$ignal for help
Good one! lol...
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Date: 20 Feb 2007 14:18:45
From: Mark
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 4:00=EF=BF=BDpm, "Razor" <steppinrazor2...@yahoo.com > wrote:
> On Feb 20, 1:31 pm, Bob Schwartz <bob.schwa...@REMOVEsbcglobal.net>
> wrote:
>
> > Razor wrote:
> > > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > > used by the Discovery team in the TOC reads upside down when viewed
> > > from the side? =A0Pretty big oversight on the part of the graphic
> > > designer, maybe they'll reprint new ones. =A0I wonder why it wasn't
> > > caught before final art approval. =A0Even if the artist didn't catch =
it
> > > (because they don't necessarily have experience with how logos are
> > > best viewed in riding position), the manufacturer (or in house art
> > > department) should have caught it.
>
> > That's how they are supposed to look.
>
> >http://shopping.discovery.com/DiscoveryStore/images/products/altimage...
>
> > Bob Schwartz
>
> Yes, I am sure they meant to design it that way. =A0The point is, they
> didn't consider how it would look best in the riding position. =A0Had
> they flipped the logo, it still would have looked ok while the rider
> is standing (as your pic indicates) but would have looked much more
> appropriate for viewing from the side in the riding position. =A0Any
> designer of racing uniforms will tell you the goal is to promote the
> sponsor logos in the riding position. =A0It is a racing uniform, not a
> shirt you'd wear around town, so it should be designed with that in
> mind.
This was done intentionally. In the navy, when a ship is in distress,
it flies the flag upside down to signal for help. In bike racing,
when a team loses a major sponsor, it displays its logo upside down to
$$ignal for help
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Date: 20 Feb 2007 14:00:45
From: Razor
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 1:31 pm, Bob Schwartz <bob.schwa...@REMOVEsbcglobal.net >
wrote:
> Razor wrote:
> > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > used by the Discovery team in the TOC reads upside down when viewed
> > from the side? Pretty big oversight on the part of the graphic
> > designer, maybe they'll reprint new ones. I wonder why it wasn't
> > caught before final art approval. Even if the artist didn't catch it
> > (because they don't necessarily have experience with how logos are
> > best viewed in riding position), the manufacturer (or in house art
> > department) should have caught it.
>
> That's how they are supposed to look.
>
> http://shopping.discovery.com/DiscoveryStore/images/products/altimage...
>
> Bob Schwartz
Yes, I am sure they meant to design it that way. The point is, they
didn't consider how it would look best in the riding position. Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.
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Date: 20 Feb 2007 18:19:03
From: John Forrest Tomlinson
Subject: Re: Discovery Uniform- oops!
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On 20 Feb 2007 14:00:45 -0800, "Razor" <steppinrazor2002@yahoo.com >
wrote:
>Yes, I am sure they meant to design it that way. The point is, they
>didn't consider how it would look best in the riding position. Had
>they flipped the logo, it still would have looked ok while the rider
>is standing (as your pic indicates) but would have looked much more
>appropriate for viewing from the side in the riding position. Any
>designer of racing uniforms will tell you the goal is to promote the
>sponsor logos in the riding position. It is a racing uniform, not a
>shirt you'd wear around town, so it should be designed with that in
>mind.
Maybe they could keep the current one and call it a "podium jersey."
So all the masters fatties who've gotta have it can buy the riding
jersey and also a podium jersey for walking around at the coffee shop.
--
JT
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Date: 20 Feb 2007 21:31:22
From: Bob Schwartz
Subject: Re: Discovery Uniform- oops!
|
Razor wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
That's how they are supposed to look.
http://shopping.discovery.com/DiscoveryStore/images/products/altimages/778552_a1xl.jpg
Bob Schwartz
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Date: 20 Feb 2007 11:54:06
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 20, 11:47 am, "diskzero" <diskz...@gmail.com > wrote:
> On Feb 20, 10:35 am, "Razor" <steppinrazor2...@yahoo.com> wrote:
>
> > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > used by the Discovery team in the TOC reads upside down when viewed
> > from the side? Pretty big oversight on the part of the graphic
> > designer, maybe they'll reprint new ones. I wonder why it wasn't
> > caught before final art approval. Even if the artist didn't catch it
> > (because they don't necessarily have experience with how logos are
> > best viewed in riding position), the manufacturer (or in house art
> > department) should have caught it.
>
> I saw that and considered that the text placement on the uniform top
> was oriented
> to be most legible for the helicopter shots.
The most legible text orientation for a helicopter shot would probably
be horizontal. Seeing that helicopter shots are only a small
percentage of shots taken during a bike race (most come from the lead
motorcycle or follow vehicle), the log should have been orientated for
maximum spectator view and/or television feeds from follow vehicles.
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Date: 20 Feb 2007 11:47:12
From: diskzero
Subject: Re: Discovery Uniform- oops!
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On Feb 20, 10:35 am, "Razor" <steppinrazor2...@yahoo.com > wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
I saw that and considered that the text placement on the uniform top
was oriented
to be most legible for the helicopter shots.
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Date: 20 Feb 2007 11:30:36
From: Razor
Subject: Re: Discovery Uniform- oops!
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On Feb 20, 11:22 am, "brian_j_r...@yahoo.com" <brian_j_r...@yahoo.com >
wrote:
> On Feb 20, 12:35 pm, "Razor" <steppinrazor2...@yahoo.com> wrote:
>
> > Anyone notice that the word DISCOVERY on the back of the skinsuits
> > used by the Discovery team in the TOC reads upside down when viewed
> > from the side? Pretty big oversight on the part of the graphic
> > designer, maybe they'll reprint new ones. I wonder why it wasn't
> > caught before final art approval. Even if the artist didn't catch it
> > (because they don't necessarily have experience with how logos are
> > best viewed in riding position), the manufacturer (or in house art
> > department) should have caught it.
>
> http://www.cyclingnews.com/photos/2007/feb07/california07/index.php?i...
>
> Casino did that about 10 years ago on their skinsuits, on the
> shoulders though.
If Discovery shows up at the tour with the uniforms still showing the
upside down logo, that would be pretty bogus on their part. I would
think that Nike could make a new run of jerseys in a couple of weeks
so there is no excuse to correct those.
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Date: 20 Feb 2007 22:42:40
From: Carl Sundquist
Subject: Re: Discovery Uniform- oops!
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"Razor" <steppinrazor2002@yahoo.com > wrote in message
news:1171999836.240407.87520@h3g2000cwc.googlegroups.com...
>
> If Discovery shows up at the tour with the uniforms still showing the
> upside down logo, that would be pretty bogus on their part. I would
> think that Nike could make a new run of jerseys in a couple of weeks
> so there is no excuse to correct those.
>
I'm thinking more like 5 hours plus shipping from Asia.
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Date: 20 Feb 2007 18:11:45
From: John Forrest Tomlinson
Subject: Re: Discovery Uniform- oops!
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On 20 Feb 2007 11:30:36 -0800, "Razor" <steppinrazor2002@yahoo.com >
wrote:
> I would
>think that Nike could make a new run of jerseys in a couple of weeks
>so there is no excuse to correct those.
Two days plus delivery if necessary. You can do just about anything if
you enough money.
--
JT
****************************
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Visit http://www.jt10000.com
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Date: 22 Feb 2007 22:12:46
From: Fred Fredburger
Subject: Re: Discovery Uniform- oops!
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John Forrest Tomlinson wrote:
> On 20 Feb 2007 11:30:36 -0800, "Razor" <steppinrazor2002@yahoo.com>
> wrote:
>
>> I would
>> think that Nike could make a new run of jerseys in a couple of weeks
>> so there is no excuse to correct those.
>
> Two days plus delivery if necessary. You can do just about anything if
> you enough money.
And the testicles to spend it.
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Date: 20 Feb 2007 11:22:38
From: brian_j_roth@yahoo.com
Subject: Re: Discovery Uniform- oops!
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On Feb 20, 12:35 pm, "Razor" <steppinrazor2...@yahoo.com > wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
http://www.cyclingnews.com/photos/2007/feb07/california07/index.php?id=/photos/2007/feb07/california07/california070/Leipheimer2PhSpt
Casino did that about 10 years ago on their skinsuits, on the
shoulders though.
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Date: 20 Feb 2007 11:16:16
From: Scott
Subject: Re: Discovery Uniform- oops!
|
On Feb 20, 11:35 am, "Razor" <steppinrazor2...@yahoo.com > wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. I wonder why it wasn't
> caught before final art approval. Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.
First thing I thought of when I saw a Disco rider, too. Major faux
pas, but probably a function of them using a stock logo without going
through the thought process to determine if that logo would work well
for that application.
Very bush league! Now that they've seen those uniforms in the media,
I wonder if they'll fix 'em.
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Date: 20 Feb 2007 18:09:49
From: John Forrest Tomlinson
Subject: Re: Discovery Uniform- oops!
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On 20 Feb 2007 11:16:16 -0800, "Scott" <hendricks_scott@hotmail.com >
wrote:
>On Feb 20, 11:35 am, "Razor" <steppinrazor2...@yahoo.com> wrote:
>> Anyone notice that the word DISCOVERY on the back of the skinsuits
>> used by the Discovery team in the TOC reads upside down when viewed
>> from the side? Pretty big oversight on the part of the graphic
>> designer, maybe they'll reprint new ones. I wonder why it wasn't
>> caught before final art approval. Even if the artist didn't catch it
>> (because they don't necessarily have experience with how logos are
>> best viewed in riding position), the manufacturer (or in house art
>> department) should have caught it.
>
>First thing I thought of when I saw a Disco rider, too. Major faux
>pas, but probably a function of them using a stock logo without going
>through the thought process to determine if that logo would work well
>for that application.
>
>Very bush league! Now that they've seen those uniforms in the media,
>I wonder if they'll fix 'em.
They will.
--
JT
****************************
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Visit http://www.jt10000.com
****************************
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Date: 22 Feb 2007 22:10:14
From: Fred Fredburger
Subject: Re: Discovery Uniform- oops!
|
John Forrest Tomlinson wrote:
> On 20 Feb 2007 11:16:16 -0800, "Scott" <hendricks_scott@hotmail.com>
> wrote:
>
>> On Feb 20, 11:35 am, "Razor" <steppinrazor2...@yahoo.com> wrote:
>>> Anyone notice that the word DISCOVERY on the back of the skinsuits
>>> used by the Discovery team in the TOC reads upside down when viewed
>>> from the side? Pretty big oversight on the part of the graphic
>>> designer, maybe they'll reprint new ones. I wonder why it wasn't
>>> caught before final art approval. Even if the artist didn't catch it
>>> (because they don't necessarily have experience with how logos are
>>> best viewed in riding position), the manufacturer (or in house art
>>> department) should have caught it.
>> First thing I thought of when I saw a Disco rider, too. Major faux
>> pas, but probably a function of them using a stock logo without going
>> through the thought process to determine if that logo would work well
>> for that application.
>>
>> Very bush league! Now that they've seen those uniforms in the media,
>> I wonder if they'll fix 'em.
>
> They will.
>
Just wear the jerseys backward. Problem solved.
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